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We are proud to announce that our project, the Downtown Boca COVID-19 Marketing Initiatives, is the 2021 winner of the Out of the Box category in the annual Florida Redevelopment Association Awards.
Focused on ensuring the businesses in our community not only survived but came back better than ever during the COVID-19 pandemic, the City of Boca Raton Community Redevelopment Agency launched the start-up of the Downtown Boca COVID-19 Marketing Initiatives. These Marketing Initiatives worked to keep our residents and business owners informed about new policies, COVID-19 mitigation guidelines, emergency orders, facility closures and business code changes. The Initiatives also identified struggling businesses and assisted hard-hit establishments. Walking tours, custom videos and graphics, and pavement and outdoor signage helped encourage residents to support local businesses.
Each year, FRA accepts entries for the annual awards from its members in a variety of categories, ranging from annual reports to cultural enhancement. The entries are examined for effectiveness and completeness – including the narrative, supplemental material and compliance with the submittal instructions. A cross section of Florida redevelopment professionals, individuals and business organizations judge and rank all of the entries and select the winners.